Article Link: http://exchangepress.com/article/do-sweat-the-small-stuff/5012824/
"What made you enroll in this center versus the others you considered?" I asked a parent who had recently enrolled in a center in California. I was curious because this center was an older building in an established neighborhood while the nearby competition was a newer facility and a bit less expensive.Her answer? "Because when we came to visit this center, the director immediately leaned down and talked directly to my child. All through the tour, she talked to him as if he were already here. She made us feel so welcome." Greeting the child at his level and genuine personalization are small things. But they are the kind of things that matter in securing and retaining enrollment.
"Little things are not little things, little things are everything," said Harvey Mackay in his book Swim With the Sharks Without Being Eaten Alive. This couldn't be more true than when a parent is considering the emotional purchase of child care services. Your prospects make their enrollment decisions based as much on the little things you do to make them feel good as on all the information you give them about your center and its services. So when you're establishing practices for how you're ...